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Advanced Market Research
15 min read
Where is the patient’s preference?
In a pharma context Patient Preference is defined as the patient’s experience of a treatment or drug. This data is seen as particularly useful in evaluating patients’ perceived risks and benefits of a medical treatment.
10 min read
Uncover patterns in the Medicines Council’s processes
Despite unhindered access to the Danish Medicines Council’s decisions online, it can be difficult to figure out what is the basis for the final recommendations. The extensive data material contains complexity at a level that challenges the strategy work. So how do you get an overview?