product launch planner


Novo Nordisk needed a tool that can analyze which factors determines whether a person develops type 2 diabetes, which correlations between these factors can be identified and not least how patients with type 2 diabetes are treated within each brick. With this analysis-tool, Novo can get a very clear and detailed picture of each individual brick, and thus have a better understanding of the context in which HCPs work in the treatment of patients with type 2 diabetes.


In close collaboration with Novo, we identified a number of demographic variables as well as variables such as income, smoking habits, average life expectancy, BMI + about 30 more. Our skilled data science team then developed a model that makes the many data sources work together giving us the ability to see if there are correlations between variables and the development of type 2 diabetes. We can switch on several variables and thus assess the importance the individual variables for the development of type 2 diabetes (statistically speaking). In addition, all municipal level data was converted to brick level, to compare with our comprehensive sales data.

The Result

By exploring data, Novo gained insights, so they now know what to focus on in the dialogue with each individual HCP. Based on selected variables in relation to the prevalence of type 2 diabetes at brick level, the analysis tool provides answers to the health status and shows the ranking of bricks in relation to each other.

By enriching the tool with DLIMI sales data, we can also shed light on how patients with type 2 diabetes are treated in each brick, i.e. what preference of treatment which is another unique and valuable insight for the dialogue with the HCPs.

With this tool, primarily intended for analysts within Market Access, Novo is truly breaking down silos as Public health, marketing and sales approach each other.

Analyze data • Focus dialogue



Determine which factors a relevant for your patient populaiton and analyze correlations between these factors.

Demographic data

We convert demographic variables to compare these with our comprehensive sales data..

Focus your dialogue

Gain the insights that help you focus your dialogue with each individual HCP.

for more information,
please contact

Arun Micheelsen

Lead Advanced Market Research, Chief Advisor

+45 39 150 956