granular sales data
Monitor sales by location
Use the right tools to find which geographical areas offer the most potential for your products and compare with the competitive market. The brick-level structure provides a geographical overview of your product sales and those of your competitors. Each “brick” covers at least three pharmacies, and data can be divided into 60 bricks or 90 mini-bricks.
With a Brick-level data subscription, you and your sales team can get a better overview of sales developments in specific areas and follow up on developments quickly and efficiently.
OPTIMIZE YOUR STRATEGIC SALES PLANNING
Brick data helps you plot your course to maintain or expand your market position. With sales data broken down by geographical area, you can see where your strategy needs to change, where it’s working, and how you can optimize for future success.
TARGET YOUR SALES
target sales efforts
Divide your geographical market into bricks (i.e. per consultant) for relevant focus and follow-up
Number of GPs per Brick
See the number of General Practitioners (GP) per brick and compare the average turnover per GP between bricks
Increase Market Insight
Know your competitive position at a local level by identifying positive and negative areas of sales performance and plan strategically